Nicotine pouches are smokeless, which means they do not cause air pollution when they are used. Nicotine pouches are also saliva-free and are easily discarded in the product's lid compartment. Users are able to discard each pouch responsibly, while cigarette butts are often thrown out of windows or smashed on the floor.
The debut emerging tobacco industry products show new consumer interest and awareness. Rutgers University's study reveals consumer interest in nicotine pouches.
A growing body of independent global evidence and assessments from internationally recognized professional bodies and medical institutions indicate that safer nicotine products and nicotine pouches are safer than any combustible tobacco . The evidence suggests that nicotine products play a role in reducing smoking-related smoking-related disease and death.Tobacco harm reduction is an intervention that has the potential to save millions of lives worldwide