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Inter-Tabac in Dortmund, Germany Successfully Came To Conclusion, More Than 40 Chinese E-cigarette Companies Exhibited

On September 15, the Inter-Tabac Show in Dortmund, Germany, was officially launched at the Dortmund Exhibition Center for three days.

Since its creation in 1978, the show has been successfully held for 43 years. 2022 Inter-Tabac Dortmund has 40,000 square meters of exhibition halls and is expected to attract 13,800 professional visitors and more than 600 exhibitors from 59 countries around the world.

In addition to major exhibitors, vape brands and vape trade wholesalers from abroad, the show will also include more than 40 Chinese e-cigarette companies, including several well-known companies.

Germany Dortmund tobacco cigar exhibition (inter tabac) last exhibition total area of 30,000 square meters, 500 enterprises are from China, Japan, Korea, Dubai, Turkey, Brazil, Spain, India, South Africa, etc., the number of exhibitors reached 18,900 people. Among them, the proportion of international exhibitors and visitors accounted for 66%, respectively from Europe, North America, South America, Asia, Africa and other regions.

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According to the British American Tobacco (BAT) staff, "After two years, I think the market has changed. The epidemic in recent years has hit hard in the past two years, relying on online channels to maintain sales, and it feels good to be back offline for this show." As he said, many companies are looking forward to the event. According to the organizers, tickets for the show were sold out six months ago. A total of nine exhibition halls were opened, the number of exhibitors and exhibiting brands exceeded 600, and the number of exhibiting professional visitors exceeded 14,000.

While trade shows such as IPCPR (International Premium Cigar and Pipe Retailers Association of America trade show) have been shrinking in size and attendance due to the epidemic, this year's Dortmund Tobacco Show not only added a new pavilion, but also saw an increase in both exhibitors and visitors. According to American journalist Charlie Minato, this is largely due to the explosive growth of the e-cigarette companies.

True to its words, the Electronic Cigarette Professional Committee of the China Electronic Chamber of Commerce (ECCCC) and the two supreme joint production of the "2022 Electronic Cigarette Industry Export Blue Book" data show that "the size of the overseas electronic cigarette market is expected to maintain a 35% growth rate in 2022, the total size will exceed $108 billion."

According to incomplete statistics, the exhibition of Chinese e-cigarette companies exceeded 40, accounting for about 1/2 of the total number of exhibitors; among the six symposiums held by the organizers, three involved the discussion of the current situation of the e-cigarette market. It is evident that with the technological innovation and consumer change in the industry, the global new tobacco industry maintains a healthy development, and new tobacco is increasingly becoming a part of the tobacco market that cannot be ignored.

The booth at the Dortmund Tobacco Show has changed considerably this year. Because it is a long-established exhibition held for 42 years, many participating companies already have a fixed booth, but this year its booth was divided to other manufacturers. According to the staff of BAT at this year's show, "It turns out that some of the world's largest tobacco companies exhibit every year, but this year Imperial Tobacco, Swedish Match, Scandinavian Tobacco Group and others did not come this year, but instead, there was an influx of smaller companies." The impact of the epidemic, some large companies prefer to participate in online exhibitions; while small enterprises flexibility, high operability, participants have a large voice, participation in such as Dortmund such a high gold content of the exhibition may have unexpected benefits.

The exhibition is of great significance at this time of the epidemic, and is important for revitalizing confidence in the e-cigarette companies, widening the international market and increasing the visibility of Chinese e-cigarette brands.